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ORBIT SOS GUM

designed at Miami Ad School

ART DIRECTION: Anthonella Zea, Maria Duin,
Maria José Callejas
COPYWRITING: Breno Bonelli, Gabriel Lyra

Orbit transforms a bad habit into a silent call for support. Partnering with schools, the brand introduces SOS Gum, a special gum that, when stuck under desks or on designated posters, signals a student in need. Trained staff discreetly recognize these markers, offering support in a natural, non-intrusive way.

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